Signet Licensing and Marketing, formerly GSM Licensing, was formed in 1993 to pursue the licensing opportunities arising out
of South Africa's admission into the international sports arena after many years of isolation.
Signet Licensing has proved itself as a highly professional and motivated company answering the needs of rights holders,
brand owners, retailers, marketers and supporters through:
- Expertise in sports licensing and marketing
- An in-depth understanding of intellectual property, its value, and the need to maintain brand
values and objectives
- High standards of professionalism
- Expertise in the South African market
- Specialised legal expertise
- Sound financial management

Stormers Lock Eben Etzebeth will make his first start of the 2013 Super Rugby season when the team takes on the high-flying Waratahs at Allianz Stadium in Sydney on Saturday.
Manchester United manager Sir Alex Ferguson announced his retirement on Wednesday, bringing down the curtain on his storied career in English football.
Ajax Cape Town will not play English giants Liverpool at the Cape Town Stadium later this month after the Premier Soccer League refused to allow the match to go ahead.