Signet Licensing and Marketing, formerly GSM Licensing, was formed in 1993 to pursue the licensing opportunities arising out
of South Africa’s admission into the international sports arena after many years of isolation.
Signet Licensing is part of Primedia Sport, a division of the Primedia group of companies.
Signet Licensing has proved itself as a highly professional and motivated company answering the needs of rights holders,
brand owners, retailers, marketers and supporters through:
- Expertise in sports licensing and marketing
- An in-depth understanding of intellectual property, its value, and the need to maintain brand
values and objectives
- High standards of professionalism
- Expertise in the South African market
- Specialised legal expertise
- Sound financial management
Victoria Azarenka won her first grand slam title and became the new world number one when she thrashed a disappointing Maria Sharapova in the Australian Open final on Saturday.
Heyneke Meyer will do everything in his power to ensure that the Springboks have the best chance of success, starting with securing a strong support staff.
New Springbok coach Heyneke Meyer will target consistent success from the start of his tenure as he bids to take the Springboks to the top, where he thinks they belong.
