Signet Licensing and Marketing, formerly GSM Licensing, was formed in 1993 to pursue the licensing opportunities arising out
of South Africa’s admission into the international sports arena after many years of isolation.
Signet Licensing is part of Primedia Sport, a division of the Primedia group of companies.
Signet Licensing has proved itself as a highly professional and motivated company answering the needs of rights holders,
brand owners, retailers, marketers and supporters through:
- Expertise in sports licensing and marketing
- An in-depth understanding of intellectual property, its value, and the need to maintain brand
values and objectives
- High standards of professionalism
- Expertise in the South African market
- Specialised legal expertise
- Sound financial management
Arsene Wenger has told captain Cesc Fabregas to forget about a dream move to Barcelona.
Top seeded Andy Murray beat Alejandro Falla in the quarterfinals of the Farmers Classic.
Victoria Azarenka snapped Marion Bartoli's eight match win streak at the Bank of the West Classic.
