Signet Licensing and Marketing, formerly GSM Licensing, was formed in 1993 to pursue the licensing opportunities arising out
of South Africa’s admission into the international sports arena after many years of isolation.
Signet Licensing is part of Primedia Sport, a division of the Primedia group of companies.
Signet Licensing has proved itself as a highly professional and motivated company answering the needs of rights holders,
brand owners, retailers, marketers and supporters through:
- Expertise in sports licensing and marketing
- An in-depth understanding of intellectual property, its value, and the need to maintain brand
values and objectives
- High standards of professionalism
- Expertise in the South African market
- Specialised legal expertise
- Sound financial management

The Crusaders dismissed the hapless Blues in emphatic fashion, recording a record 59-12 win in their Super Rugby encounter in Christchurch on Saturday.
Chelsea caretaker manager Roberto Di Matteo has said that he has no script that he will work off ahead of Saturday's Champions League final in Munich against Bayern Munich.
Bayern Munich and Chelsea were gearing for their Champions League final showdown on Saturday as the Bavarian capital buzzed with anticipation ahead of the biggest game in club football.